Charles Schwab & Co., Inc. will debut new television advertising on Super Bowl Sunday. The new commercial pairs Barry Bonds, the holder of the single season home run record, with Hall-of-Famer Hank
Aaron, the all-time home run king, in a spot which will help highlight Schwab's advice capabilities, particularly in the area of retirement investing. It was created by BBDO New York and will premier
during the Charles Schwab Kickoff Show -- the sole commercial airing between the coin toss and the start of Super Bowl XXXVI. It will then be rebroadcast during the fourth quarter of the game.