• by Ray Schultz , December 13, 2023

Three publishing brands—Gold House, equalpride and PinkNews—have joined Kargo’s Multicultural Content Amplifier program.  

This endeavor connects advertisers with multicultural-owned media via a multi-tiered engagement approach. 

Kargo will provide investment infrastructure and other resources to the publishers, working with Discover Financial Services.  

Kargo has hired 30 writers and expects to add another 100 in 2024. 

In addition to content, Kargo provides programmatic advertising technology that allows publishers to sell inventory at scale, the firm says.  

The Multicultural Content Amplifier program features: 

• Investment into multicultural-owned publications  
• Employment of 100+ diverse creators. 
• Editorial workshop training in SEO & social engagement  
• Readers exposed to multicultural-owned media content and brands  

“It’s time to level the playing field, empower diverse publishers, and amplify their voices. Shifting our investments today shapes the abundance of advertising opportunities tomorrow,” says Jeannine Shao Collins, chief client officer at Kargo.

For its part, Gold House is “proud to partner with Kargo and Discover to unite, invest in, and champion Asian Pacific-owned publishers, such as Brown Girl Magazine, Cold Tea Collective, and EnVi Media,” says Rose Yan, Vice President of Marketing at Gold House. 

And, equalpride seeks to “pave a path of innovation and inclusivity for both publishers and global brand advertisers." Says Mark Isom, vice president and publisher, equalpride.