• Brandweek, Tuesday, January 31, 2006 12 PM

M&Ms candy is getting into the hoopla surrounding the Academy Awards by placing M&Ms with custom-printed messages of congratulations in gift bags presented to actors and actresses nominated for Oscars. In addition, the candy maker will offer M&M's Red Carpet Blend, an assortment of red and gold M&M's reminiscent of the red carpet glitz, for a limited time on mms.com. The Web site also will feature tips from celebrity entertainment expert David Tutera on how to throw an Oscar party at home, and an M&M's Golden Flix Mix recipe by Denise Vivaldo, author of Do it for Less! Parties, which combines M&M's with popcorn, pecans, brown sugar and ginger.

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