Responding to concerns about lower-than-expected fourth-quarter 2005 earnings estimates, Google CEO Eric Schmidt said the online search engine would put "a lot more focus on advertisers" as part of
its plans to scale its business rapidly. Co-Founder Sergey Brin also acknowledged that Google was "open" about new rich media ad formats that would enable Google to compete for more traditional
brand-oriented advertising. "We have increased the number of different formats and sizes that we offer. I expect that we will continue to do so," he said. "We wouldn't want really outrageously flashy
things to distract people from the Web site. That said, we're definitely open to lots of great medium formats." -- Shankar Gupta
