• by Steve Smith , Staff Writer @popeyesm, February 16, 2024

Bonin Bough doesn’t just want major advertisers to support Black-owned media. He wants them to support communities. Bough famously led digital at Pepsi then media at Mondelez. But in recent years as co-founder of Group Black he is incubating, financing and selling advertisers into a mushrooming portfolio of black-owned businesses. He will be appearing next week at MediaPost’s Publishing Insider Summit in Bonita Springs. But this week on Brand Insider we dug into Bough’s vision for bringing brands beyond media and into the lives of more diverse communities. Listen to the podcast at this link.