In its earnings call Tuesday, Google said its expansion into traditional media would fuel tremendous revenue growth in the future. Company Co-Founder Sergey Brin said advertisers dream of
getting the same kind of accountability and tracking that search provides and dMarc Broadcasting--Google's most recent acquisition--has the tools to do it. dMarc is able to schedule and place radio
advertising using an automated technology, and Google said it plans to integrate that with Google's ad-serving platform. Over time, CEO Eric Schmidt said Google plans to offer different inputs into
its advertising that are tailored for specific media. dMarc's technology, which is an audio system, is already ideally suited for music, which lends credibility to recent claims by Bear Sterns analyst
Robert Peck as well as the New York Post that Google is imminently planning to enter the online music sphere.
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