As we all know (and we're reminded every year), many people watch the Super Bowl just to see what kind of clever advertising marketers can come up with for $2.5 million and 30 seconds. Recognizing the
market for second-time viewing (or first-time viewing for those who don't care to watch the big game), Yahoo on Wednesday said it will feature links to this year's Super Bowl ads on its video home
page,
http://video.yahoo.com, hosted at MTV Networks'
http://Ifilm.com. Ads will be available for view during the game, but at a
delay from the time they air. Apparently Ifilm never actually acquired the rights from advertisers to store their ads on its site, but has been doing so since 2002, and no one ever complained. The
site currently carries last year's ads. This year, the company is putting down code that lets users of MySpace and other social networking sites incorporate the ads they like onto their personal
pages.
Read the whole story at Associated Press »