• Red Herring, Thursday, February 2, 2006 11 AM

Like most other station-group owners, Indianapolis-based Emmis Communications is moving rapidly into high-def digital radio, which allows stations to add channels and broadcast them with greater clarity. Overall, it's a technology that appeals to the broadcast radio industry, which is confronting the new challenge of satellite radio.  However, as an Emmis executives concede, it's not a magic bullet; it will not quickly yield stronger profits. "The major drawbacks to the early success of HD radio are the high prices and the lack of availability of receivers," reports Red Herring. “There have been complaints that the few receivers that have made their way to retail shelves ... have been quickly bought up by radio hobbyists and the stations themselves." The Red Herring piece also details some of Emmis' programming plans for stations in its various markets.

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