• by Teresa Buyikian , March 6, 2024

Forget Pumpkin Spice Season. Paris Baguette has declared spring Nutella Season, offering a new menu filled with drinks and treats flavored with the popular hazelnut spread.

Nutella items include a Croissant Donut with Nutella, filled with chocolate hazelnut custard and topped with Nutella; Pizzetta with Strawberry & Nutella, comprised of pizzetta dough baked with a layer of custard and topped with Nutella and strawberries; the Chocolate Hazelnut Cake with Nutella is made of layers of Nutella and vanilla sponge cake filled and covered in chocolate hazelnut cream and topped with a Nutella swirl.

The chain is also debuting Croissant Crisps, a flattened and pressed version of the pastry with a Nutella or raspberry filling, which is “a first of its kind for our brand in the U.S. market,” according to Cathy Chavenet, CMO of Paris Baguette North America.

Additional spring menu items include the Cherry Cheese Danish, , Buffalo & Ranch Pizzetta, Buffalo Chicken Quiche, Buffalo Chicken Wrap and a a Salted Caramel Sweet Cream Cold Brew. The chain’s Watermelon Lemonade Refresher also returns for the season.

All new menu items will be available until June 4.

Paris Baguette Reward members will receive several special spring promos, including Free Mochi Fridays on Mar. 8, 15, 22 and 29, where members receive a free mochi donut w/latte or cold brew purchase. Members will also earn 2x points on any St. Patrick's Day products purchased until Mar. 17, as well as 2x points on Easter cakes purchased between Mar. 20 and Mar. 27.