Movie reviews are yet another item that most people don't use newspapers for anymore. According to a New Line cinema executive, 90 percent of the target 13-34 moviegoer audience goes online to
get movie information. The Hollywood Reporter says movie review aggregators like RottenTomatoes.com and Metacritic.com, are changing things. Both sites cull the Web for movie reviews, tallying
user-generated reviews as well, and then compute some sort of average score. RottenTomatoes has been featured by Yahoo, USA Today, and Netscape, and earns most of its revenue from ad sales,
which have reportedly skyrocketed at the site in the last year. The movie site generates 3.6 million unique visitors each month, and attracts a younger, edgier movie audience than IMDb.com or Yahoo
Movies, according to Nielsen/NetRatings. RottenTomatoes is now fusing into more of a movie content than a movie review site, while Metacritic, its only competition with 206,000 uniques per month,
sticks to aggregating critical reviews. Metacritic makes money by licensing data, advertising and linking to affiliates like Amazon.com.
Read the whole story at The Hollywood Reporter »