DoubleClick Inc. has announced the launch of a charter program for MediaVisor, a media planning tool designed to reduce the time and expense of advertising online. MediaVisor is a web-based software
product that streamlines the planning, buying and trafficking process for agencies and advertisers. By integrating with DoubleClick's other advertiser solutions tools, including DART for Advertisers,
@Plan and Site Directory, MediaVisor will eliminate the dual entry of data and become a central tool in the media planning and buying process. In addition, the system has been designed as the
industry's first open-system planning tool so that customers will have the ability to integrate other campaign tools and ad serving systems with MediaVisor. The charter program gives early access to
the product to a select group of agencies including Arnold Worldwide, The Digital Edge, Digitas, Harmonic, Rubin Postaer Interactive and Starcom IP.
