Advertisers who want to improve their e-mail marketing efforts need to concentrate on personalization and segmentation if they want to stand out in a recipient's cluttered mailbox. That's the first
of ten "must-dos" recommended by EmailLabs in a new list intended to help e-mail marketers achieve their goals in 2006. Other tips n the list include focusing on metrics that matter, reviewing
permission practices across your company's Web sites and at all customer-contact points within the company, and taking better care of long-term subscribers. The top ten list was developed after
EmailLabs reviewed the practices of several hundred e-mail marketers across a variety of industries.
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