Grey Global Group is expanding its presence in the South East region by acquiring the Atlanta-based integrated marketing communications firm 360, and by establishing Grey Global Atlanta, a regional
holding company. Simultaneous to this will be the opening of an advertising unit, Grey Worldwide Atlanta. The entire operations of 360 will be merged with GCI, a Grey Global Group partner company
specializing in public relations, and Grey Worldwide Atlanta. Separately, Grey Direct will be opening an office in Atlanta. As a result, Grey will have a full offering of key marketing communications
services in the market.