Restaurant chain Applebee's has signed on as the first advertiser on the Oxygen Network's VOD offering. Applebee's is plugging its Carside To Go service in ads running within "Parentology," an
animated series featuring child-rearing tips. The Applebee's spots are in the same animated fashion. "Parentology" is one of several programs available as part of Oxygen's "Oh! Baby" VOD offering.
Applebee's agency, Starcom, engineered the deal.
--David Goetzl