Spending on e-mail marketing will grow at a compounded annual rate of 4.5 percent, according to a new report from Internet research firm JupiterResearch. This would see the e-mail marketing industry
grow to $1.1 billion in 2010 from $885 million last year. Meanwhile the firm predicts that delivery rates, for now frozen at 88 percent, should surpass 90 percent in the next few years, lowering the
cost of incorrectly blocked e-mail to $92 million by 2010 from a high of 107 million this year. Jupiter also forecasts that the volume of spam messages per consumer will drop 13 percent annually,
1,640 messages from 3,253. "The next five years will see a more organized e-mail marketing arena," a Jupiter executive said. However, I would venture a guess that Jupiter's numbers don't account for
the possibility that some ISPs may move to the pay-for guaranteed delivery model being introduced by AOL, Yahoo and Goodmail.
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