Arbitron Tuesday said it submitted the results of its portable people meter (PPM) study in Houston to the Media Rating Council (MRC), a key step toward MRC accreditation of the new radio ratings
service. The move coincides with Clear Channel Communication's evaluation of an Arbitron proposal in response to Clear Channel's request for proposals for a new, state-of-the-art, elctronic radio
ratings measurement device. Decisions are expected by the end of the first quarter. --
Erik Sass