Arbitron Submits PPM Results For MRC Audit

  • February 8, 2006
Arbitron Tuesday said it submitted the results of its portable people meter (PPM) study in Houston to the Media Rating Council (MRC), a key step toward MRC accreditation of the new radio ratings service. The move coincides with Clear Channel Communication's evaluation of an Arbitron proposal in response to Clear Channel's request for proposals for a new, state-of-the-art, elctronic radio ratings measurement device. Decisions are expected by the end of the first quarter. -- Erik Sass
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