MySpace.com, News Corp.'s social networking media darling, has a dirty little secret: the site is rife with sexual predators targeting tweens and teens. So when advertisers ask the crucial
question, "How do you intend to deal with sexual predators?" the answer, unfortunately, would have to be something along the lines of "We're working on it." As Robert Young, a former Delphi exec,
says, "This is a huge problem; as large as anything a Web community will ever deal with." The troubling fact is there is very little News Corp. can do to eliminate sexual predators on the site,
he says, because most "attempts to ensure higher safety and security will have a diametrically opposite effect on the growth and attractiveness of the service to existing members and potential members
alike." At the end of the day, people generally prefer anonymity on a community Web site, so nobody wants to fork over a driver's license or passport number.
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