• by Ray Schultz , June 3, 2024

The Wall Street Journal has unveiled a new branding tagline: “It’s Your Business,” and an ad campaign to go with it.  

“Business impacts everyone–whether they know it or not–and more people than ever are turning to The Journal to help them navigate the challenges thrown their way,” says Sherry Weiss, chief marketing officer of Dow Jones and The Wall Street Journal, in a Monday note.  

Weiss adds, “To bring ‘It’s Your Business’ to life, starting today, you’ll find a wide range of articles that show the power and breadth of WSJ’s journalism featured on digital screens and prominent displays across major hubs in Miami, Dallas, and here in New York, including Penn Station, Grand Central and Bryant Park.”

The effort will be accompanied by a multimillion-dollar brand advertising campaign, the first in several years, according to Axios. 

Weiss continues, “This new brand platform, which you’ll see on display across our offices and in key cities around the U.S., clearly states The Journal’s unique approach to in-depth business journalism and analysis, the transformative impact it has on our world and the vital role it plays in people’s daily lives.”