The Search Engine Marketing Professionals Organization recently published a surprising industry study that said just 11 percent of search marketing dollars are spent on search engine
optimization, with the vast majority--83 percent--being spent on pay-per-click advertising. The findings are surprising, a Search Engine Guide columnist says, because SEO can produce a
significantly higher return on investment than SEM. It's also cost-effective; but one of the main problems with SEO is that it often requires (sometimes major) changes to the company Web site, when
many clients just don't want to hear that. SEO is also a long process, with results that aren't as quick or as easy to calculate as search marketing.
Read the whole story at Search Engine Guide »