• eMarketer, Friday, February 10, 2006 11:30 AM

When marketing to a marketer, the first rule to follow is simple: don't call them on the phone. That's one of the primary conclusions of a new survey from Three Deep Marketing, conducted with help from Marketing Sherpa. In the survey, almost 71 percent of respondents were adamant about not wanting to be pitched on the telephone, and more than 57 percent said they didn't want a face-to-face meeting, either. So how does someone attempting to sell solutions to marketers approach them? Through the Internet, where else? More than 87 percent said they favored a link to a Web site, while more than 86 percent indicated they were receptive to an e-mail pitch. When asked what their specific marketing problems were, most marketers said they had trouble managing data--getting the right message to the right person. Most marketers had technology problems, too, with data integration--in several forms--topping the list of frustrations.

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