• by Ray Schultz , June 25, 2024

Taboola, a web recommendation engine, is partnering with NESN, a sports programming publisher owned by the Boston Red Sox and Boston Bruins, to help NESN offer personalized experiences to readers. 

NESN, which specializes in New England sports programming, has implemented Taboola Feed to provide readers with personalized content recommendations for its news websites, homepages and article pages.  

In addition, NESN is using Taboola’s Explore More to engage users via social media and apps.

The two firms started working together in January.

“We’re excited to be partnering with Taboola, our first recommendations partner, and we’re looking forward to seeing how their comprehensive offerings, like Taboola News and Explore More, will keep our readers engaged and open new avenues to grow our business,” says Matt Barsomian, director of digital partnerships, ad ops & revenue strategy at NESN.

“NESN has proven itself to be a must-read destination for sports fans, and we’re thrilled to be their first recommendations partner,” adds Adam Singolda, CEO and founder at Taboola.