Value City Department Stores will make a run at WalMart, Target, Kmart and Sears as it has selected Cliff Freeman and Partners in New York to take on a brand development assignment. "I look to Cliff
and his organization to help us re-energize our brand image, reassess our market position and help set the course for a more impactful future marketing effort," stated Charles W. Rath, Chief Marketing
Officer. Value City Department Stores Inc., headquartered in Columbus, Ohio, operates discount department stores under the names Value City and Schottenstein Stores, 127 DSW Shoe Warehouse stores, and
20 Filene's Basement stores and has buying offices in Columbus, Boston and Los Angeles.