• by Teresa Buyikian , July 12, 2024

One burger chain is encouraging fans to stay in bed and keep gaming by launching a collab with the global gaming sensation Fortnite.

Whataburger has joined forces with the game to create a themed Fortnite "Bedwars" map, as well as launching a “Breakfast in Bedwars” Fortnite tournament.

The custom map combines Fortnite's building and combat mechanics with the popular creative mode "Bedwars.” For the gaming tournament, four teams of three players will try to defend their “beds” while simultaneously launching attacks on their opponents' bases. Players are competing for a chance to win $25,000 in cash prizes.

In order to enter the tournament, now through July 15 players must post their best clips playing the Whataburger "Breakfast in Bedwars" map on the social platform X and tag #BreakfastInBedwars. Then the top scoring 16 contestants will be invited to be tournament captains, as well as adding two teammates for the qualifier on July 17, which consists of a single elimination bracket. The main event takes place on July 22, where the top four teams will compete alongside popular Fortnite creators for a share of the $25,000 prize. The first-place team will take home $10,000.

The game is being promoted via Whataburger’s social media accounts including Instagram, Facebook and X.

"Breakfast in Bedwars," takes place on a Fortnite daytime map, which includes tasks such as coffee runs and picking up breakfast foods. Whataburger themes and items are integrated in the gameplay such as: Whataburger beds and restaurant island bases, Whataburger-inspired consumables, Spicy Ketchup speed boosts and a Honey Butter Chicken Biscuit signifying a high-risk high-reward item, Whataburger-inspired "Power-ups," including Iced Coffee, Taquitos and Breakfast Burgers, among other elements.

"Breakfast in Bedwars" was created in collaboration with efuse, erena, Click Media Group and McGarrah Jessee.