Physician, Heal Thyself

On the verge of writing yet another article about the AOL/Goodmail issue, I was wondering whether readers have heard enough on this topic... or perhaps too much. That's when the light went on.

A frequent rant of mine is that any successful e-mail program must be based on an understanding the customer's needs. While you are not my customer, as the reader of this MediaPost publication, your needs and desires should be crystal clear to me.

That's why I'm asking you to respond to my unofficial survey. If you have a moment, would you please send me an e-mail and respond to these questions:

1. What topics would you like to hear more about?
2. What topics are you sick to death of hearing about?
3. Do you find these Email Insider articles too basic, too advanced or just about right?
4. Do you have any specific questions?
5. What type of business are you in?
6. What is your role in your company?

I look forward to hearing from you, and doing a better job of meeting your needs in the future.



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