Melinda Krueger

Articles by Melinda All articles by Melinda

• SMS Keywords: Beware Autocorrect And Other BPs in Mobile Insider on 08/02/2016
  

  An SMS keyword is the response a customer texts to your short code to get a coupon, enter a contest, subscribe to email or SMS, or download a whitepaper. Naturally, you want to make it as quick and easy as possible.

• Mobile Messages: The New Subject Lines in Mobile Insider on 04/20/2016
  

  We need to invest the same amount of measurement, personalization and testing in notifications and texts that we do with email subject lines.

• Optimize SMS Response in Mobile Insider on 02/02/2016
  

  A recent study by Experian found that those who subscribe to both email and SMS were four times more likely to transact with a particular brand than subscribers to email alone. This is somewhat a self-fulfilling prophecy; your super fans are more likely to engage via multiple channels.

• Mobile Messaging: Marketers' Secret Weapon This Holiday Season in Mobile Insider on 08/25/2015
  

  When holiday sales are lagging behind forecast, you will want a quick and easy way to pump them up. Take these additional steps now to get your secret weapon -- mobile messaging -- ready for action.

• Holiday 2015 Mobile Messaging Checklist - Part I in Mobile Insider on 08/20/2015
  

  When holiday sales are lagging behind forecast, you'll want a super quick and easy way to pump them up. Take these steps now to get your secret weapon -- mobile messaging -- ready for action.

• Grow Your Audience Of SMS Opt-Ins in Mobile Insider on 08/11/2015
  

  Brands don't have a large SMS audience, so they don't put much effort into their programs. And because they put little effort into their programs, they don't have a very large audience. Build a high-value program first, then use these tips and tricks to grow your audience.

• Do Not Disturb  in Mobile Insider on 06/04/2015
  

  Telemarketers were notorious for calling during dinner. How much worse is it when you wake someone from a sound sleep with your SMS message or Push Notification? Much, much worse. Take these steps to make sure your brand isn't banned forever from the hearts, minds and smartphones of your customers.

• Connecting The (Data) Dots in Mobile Insider on 04/16/2015
  

  We have mountains of data -- but more often than not, it's in disparate systems managed by disparate owners and vendors. Ironically, customers believe we know everything about them and are annoyed when our marketing efforts are irrelevant. Ultimately, we want to connect purchase history, location and behavior to customer contact information. How much better would your program be if you could personalize the content to some portion of your audience?

• Marketing On Demand in Mobile Insider on 05/07/2015
  

  Our biggest challenge as marketers is scaling our programs for the unengaged. How can we earn a place on their phone screens -- the most valuable, most personal real estate in the world? Put the customer in control. Give them marketing on demand.

• SMS - Beyond Offers in Mobile Insider on 04/07/2015
  

  Make no mistake -- customers want coupons and offers, probably more than anything else you can send. But if you are constrained by those pesky profit margins, or are not in retail, you may find inspiration in these options.

Comments by Melinda All comments by Melinda

• Nine Email-Related Companies To Watch In 2012 by Morgan Stewart (Email Insider on 01/09/2012)
  

  Great post, Morgan! Thank you!

• B2B Emails, Meet Twitter by Gretchen Scheiman (Email Insider on 08/24/2010)
  

  Great topic and advice! You can always count on Gretchen to be at the leading edge of marketing.

• Milk-Bone Sponsors PBS Documentary by Karlene Lukovitz (Marketing Daily on 01/20/2010)
  

  This is a brilliant campaign, beautifully executed. I would love to see cause marketing move to the forefront.

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