• Streamlining App Advertising Pays Off
    The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, Android and other platforms.
  • Facebook's Casual Data Approach Backfires -- Big Time
    In light of the Cambridge Analytica controversy -- which ultimately affected an estimated 87 million Facebook users -- Zuckerberg's casual position on security in the past is striking.
  • Forecast: IPhone Sales Set To Decline
    Apple increased its TV ad budget by more than 500% to promote its latest batch of iPhones amid signs of decreasing sales.
  • Disney Taps Jam City To Create Games Based On Company Films, Characters
    Per the new multiyear deal, Jam City plans to create a stable of games based on Walt Disney Animation and Pixar films and characters.
  • Pokemon Go's Big Success Speaks To Staying Power Of Mobile Apps
    You'd be forgiven for assuming the Pokemon GO phenomenon is over. But you'd be dead wrong.
  • Kids' Mobile Apps Are Filled With Manipulative Ads
    Conditioning consumers earlier than ever, mobile apps designed for kids 5 and below are brimming with ads. The exploratory study found high rates of mobile advertising through "manipulative and disruptive" methods.
  • Pinterest Scores On Key Fronts With Marketers
    Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and correlation of clicks to installs.
  • Twitter Publishes Trolls' Tweets, Reveals Nature, Source Of Abuses
    The released datasets include 3,841 accounts affiliated with the Internet Research Agency (IRA), originating in Russia, and 770 other accounts, potentially originating in Iran, perTwitter.
  • Snap Debuts Originals, Daily Episodic Shows
    Although it's not in the same league as Facebook or YouTube, Snapchat is turning video into ad dollars. Stateside, the company's video revenues will reach $397.3 million, this year.
  • Mobile Apps Changing How People Travel
    Some 40% of U.S. urban commuters now rely on riding-sharing apps like Lyft, 10% rely on car-sharing apps like Zipcar, and 10% rely on bike-sharing apps like Scoot.
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