As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans now use P2P payment apps.
Brands can use the API to have scalable conversations with customers using Instagram DMs or Stories, facilitating user interaction and customer support.
A month into Apple's enforcement of its new App Tracking Transparency framework, the picture is getting clearer on its impact on consumers and advertisers.
While consumers spend an average of 45 minutes per day streaming mobile content on AT&T-owned apps, Discovery's performance is much higher.
A few weeks into Apple's enforcement of its new App Tracking Transparency framework, the situation isn't as dire as some had anticipated. Or is it?
Even as a mature market, the U.S. saw another strong year of growth in app adoption, with some verticals particularly boosted by pandemic stay-at-home dynamics.
For one, mobile has already experienced a hyper-acceleration in demand, following the parallel trend in consumer and publisher adoption.
Thirty-one percent of users find push notifications aren't helpful at all; only 18% always find them useful.
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic.
Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, finds recent independent survey.