• Lonely Hearts Spurn Dating-App Monogamy
    Most dating-app users (57%) have more than one service on their phones, according to a new report from mobile marketing firm Ogury.
  • Fraud Fears Prevent Greater Use Of In-App Ads
    Advertisers worry about fraud; agencies worry about viewability measurement challenges.
  • VR Headsets Forecast To Reach 54M By 2023
    Sony's PlayStation VR is expected to drive the console-based VR market -- which Juniper predicts will outperform all other VR markets over the next four years. Also, over 37 million games consoles will be using VR, about 19% of all consoles.
  • Stories Delivers Y-O-Y Increases For Facebook
    Nanigans attributed the rise in click engagement to the effectiveness of dynamic ads in delivering clicks at scale across Facebook's user base.
  • VR Games Forecast To Hit $1.2B In 2019
    By 2023, Juniper expects more than 100 million mobile VR devices -- including smartphones and standalone headsets -- to be in active use.
  • In 2018, U.S. Startups Raised $99.5B In Deals
    Perhaps paving the way for the next Snapchat or Instagram, venture-capital backed mobile startups raised lots of cash in 2018. Across 150 deals, U.S. mobile and telecommunications startups took about $3.5 billion, last year.
  • Study: Facebook Users Paid To Shelve Service Get Their Money's Worth
    The data suggests that Facebook's users believe the service to be worth more than its market value. This finding challenges Facebook critics, who suggest the company exploits its community of users.
  • Snapchat Offers Augmented Reality Filters For Dogs
    With its stock in the dumps, Snap is going to the dogs. The struggling social network is adding augmented reality "lenses" for users' four-legged friends.
  • App Ad Spend Forecast To Hit $13 Billion By 2020
    Marketers will need to become more data-savvy and threat-savvy to maintain a competitive edge.
  • Streamlining App Advertising Pays Off
    The IAB Tech Lab's Open Measurement Software Development Kit (OM SDK) now has a combined global reach of roughly 2 billion devices, on iOS, Android and other platforms.
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