It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies.
Quibi will need to be spending even more on national TV ads -- including on sports like basketball -- to break through the clutter.
Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution for other forms of anonymized identity tracking.
Facebook -- saying its tests of Apple's new requirements for data collection warnings and sharing opt-ins will slash publishers' Audience Network revenue by 50% or more -- is declaring that it will simply not collect IDFAs through its apps on iOS 14 devices, which could make the network "so ineffective that it may not make sense to offer it on iOS 14 in the future."
Its stock market value surpassed $2 trillion this week, amid government criticism and a lawsuit alleging "monopolistic practices."
"The company is steered by men with little input from female executives," Francoise Brougher alleges in a lawsuit.
"We're working with experts including the U.S. Department of Homeland Security to protect against foreign influence on our platform," said TikTok's U.S. general manager.
Facebook's Mark Zuckerberg arguably faced some of the toughest grilling and threats by lawmakers during Wednesday's Congressional hearing.
Republicans have long taken issue with Twitter and what they consider to its liberally biased content policies.
Apple removed 2,500+ titles from China's App Store in July's first week, losing an estimated $37.4 million in lifetime gross revenue. The losses will grow as more titles must be removed going forward.