Entertainment upstarts are spending mountains of cash on original content. Netflix, for one, spent about $6 billion on fresh fare last year, and plans to pump upwards of $8 billion into new shows this year. While it's too soon to tell whether Netflix's strategy will pay off, it sure as heck is generating a ton of interest in entertainment apps.
Get ready for a lot more consolidation in the mobile ad-tech sector in 2018. That's what I'm hearing from numerous execs, including Abhay Singhal, co-founder and Chief Revenue Officer of mobile ad platform InMobi.
Finally living up to years of hype, QR codes are becoming central to mobile marketing strategies. That's according to fresh estimates from Juniper Research, which predicts that the number of QR coupons redeemed via mobile will reach 5.3 billion by 2022.
At least on a national level, good news has recently been in short supply. Folks have more cause for disagreement, with more platforms on which to butt heads than ever before. It should come as no surprise, then, that people aren't in the best mood when using social apps like Facebook and Twitter.
Is it time to stop thinking of the Web as mobile versus desktop? It's a sentiment I've heard a lot this year, and it speaks to the maturity of mobile, and our evolving conception of media consumption. However, without such distinctions, I couldn't clearly communicate some interesting developments. For instance, for the first time ever, we know now that video on mobile overtook video on display.
As we approach the end of another year, mobile seems to be facing as many challenges as opportunities. Along with maturing growth and mounting competition on all fronts, few challenges loom as large as ad fraud. Once a problem reserved for desktop marketers, mobile ad fraud has become a huge deal, according to a new survey of top marketers by Forrester. In fact, more than a third of enterprise marketers estimate that at least 40% of their budgets are now exposed to fraud both on mobile web and mobile apps.
What do you want first, app developers? The good news, or the bad? The good news is that consumers can't get enough video on their phones, and, as such, there's room for more apps. The bad news? In a word: competition.
Precisely when did we shift from the age of the desktop to the Mobile Age? I've heard a thousand answers to this question. During a recent chat, Nick Law, R/GA's vice chairman and Global Chief Creative Officer, said it happened around 2012, when Facebook made a hard turn toward mobile. "I think you can trace the switch to mobile to when [Facebook CEO Mark] Zuckerberg insisted on it, and Facebook went from a desktop application to a mobile application in like a year," Law submitted.
From Facebook to phone-makers to publishers to app developers, the entire mobile industry is essentially dedicated to one goal: getting people to stare at their phones for a long as humanly possible. Yet, as new research suggests, people are at least trying to exert some control over their behavior. For example, about half (47%) of U.S. consumers now report making a conscious effort to reduce or limit their smartphone usage -- mostly by keeping their gadgets out of sight, or disabling various attention-seeking features.
What does Tencent know that we don't? Over the past quarter -- as investors continued to unload Snap's stock, and analysts thought up colorful language to trash the company -- we now know that the Chinese tech giant gobbled up a roughly 12% stake in Snap. The news came to light on Wednesday in a quarterly filing with the Securities and Exchange Commission.