• Instagram Stories Remains Missed Opportunity For Many Brands
    Considering Stories' strengths, it's not entirely clear why brands and media are not investing more time and money into the marketing channel.
  • Analysts: Facebook Boycott Unprecedented, But Perhaps Futile
    "I still think this is more symbolic and headline-grabbing vs. something Facebook will be overly concerned about," said one consultant.
  • Apple News Gaining Traction Among U.S. IPhone Users
    Over the past four years, the share of U.S. iPhone users relying on the service on a weekly basis has increased from 14% to 29%.
  • Twitter Would Like Users To Be Better Informed
    The company will begin prompting people to read articles before sharing them with followers.
  • 'Radical' Snap Stands Up To Trump
    Snap has decided to stop promoting Trump's account on the Discover section of its flagship app.
  • Hardcore Mobile Gamers More Likely To 'Like' Ads
    What's more, nearly 25% of hardcore mobile gamers reported liking video ads, compared to about 10% of all mobile gamers.
  • Pandemic Putting Mobile Advertising In Spotlight
    Due to the pandemic, mobile's share of global ad spending reached 51% by the end of the first quarter, according to PubMatic.
  • Ecommerce Apps Returning To Pre-Pandemic Health
    Ecommerce app installs trended down 12% week-on-week through March 2020, with a decrease in paid installs of 35% from March through the beginning of April,
  • Match Group Adding Video Chat To Apps
    Perhaps paving the way for other Match-owned apps, Tinder is expected to add a video chat feature some time this year.
  • Spotify: Pandemic Altering App Usage Patterns
    As the pandemic persists, people report relying more on audio to counteract their increased levels of stress and anxiety.
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