Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon.
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 90% of Americans keep a phone close by while watching TV.
Add A2P to the growing list of important media technology acronyms: application-to-person, a catch-all for peer-to-peer messaging apps.
All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic.
It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies.
Quibi will need to be spending even more on national TV ads -- including on sports like basketball -- to break through the clutter.
Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution for other forms of anonymized identity tracking.
Facebook -- saying its tests of Apple's new requirements for data collection warnings and sharing opt-ins will slash publishers' Audience Network revenue by 50% or more -- is declaring that it will simply not collect IDFAs through its apps on iOS 14 devices, which could make the network "so ineffective that it may not make sense to offer it on iOS 14 in the future."
Its stock market value surpassed $2 trillion this week, amid government criticism and a lawsuit alleging "monopolistic practices."
"The company is steered by men with little input from female executives," Francoise Brougher alleges in a lawsuit.