AudioMob's reward-based audio gaming ad format, still in beta, is already being used by by brands including Amazon, Dell and McDonald's, and has been incorporated into games from Kwalee and 9th Impact.
Platforms like Twitter have shown real vigilance to slow the spread of disinformation -- which may fuel an exodus of users to even more unsavory places.
5G mobile technology -- in its fullest state --- can replace all cable, satellite, telco, and broadband wiring coming from the outside in the home.
Apple has a 25% share of the mobile OS market, but controls 65% of app revenues -- interesting stats as federal regulators look at antitrust implications of Big Tech.
Brands will have unprecedented opportunities to create immersive experiences, but consistency is likely to be a challenge in the short term, says this digital agency executive.
Almost no medium is more associated with reaching people outside their homes than mobile, but that may change soon.
One 2019 estimate by Mary Meeker, internet trend analyst, said roughly 90% of Americans keep a phone close by while watching TV.
Add A2P to the growing list of important media technology acronyms: application-to-person, a catch-all for peer-to-peer messaging apps.
All ecommerce sales, and mcommerce in particular, are expected to see accelerated growth due to consumer concerns about shopping bricks-and-mortar during the COVID pandemic.
It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies.