The mobile apps marketplace surpassed $100 billion for the first time, according to estimates released this week by Trading Platforms.
Due to the pandemic’s stay-at-home dynamic, mobile has seen some of its thunder stolen this past year by other media — digital video/OTT and connected TV in particular. Last year, 81% of media buyers, publishers and other digital experts surveyed by Integral Ad Science (IAS) for its annual Industry Pulse Report cited mobile (both web and app-based) as a high priority for their organizations, making it the most-cited among seven possible media choices. This year, 48% of the 230 experts surveyed cited mobile (again, both web and app) as a high priority. Still, that was about on par with social …
Every new medium gets on base by comparing itself to the most established one, which is why mobile has been dubbed the "second screen" relative to TV. Here's why it's increasingly the primary one.
Pixalate, the ad fraud intelligence platform, says 90% of apps on Google and Apple stores are targeted to kids 12 years old and younger.
Advice for marketers and media planners on how to adjust to the changes brought by the new protocol.
eMarketer has bumped up its mobile ad-spending forecast a bit, and predicts that iOS 14's App Tracking Transparency framework will accelerate the shift from waterfall auctions to contextual advertising. Other experts cite opportunities in OTT, subscription-based apps, and other areas.
Now its composition of marketers far outweighs the number of suppliers on the board, sending a powerful signal.
According to Adobe Analytics, Black Friday shopping on smartphones jumped 25% to $3.6 billion, making up 40% of total online spending.
AudioMob's reward-based audio gaming ad format, still in beta, is already being used by by brands including Amazon, Dell and McDonald's, and has been incorporated into games from Kwalee and 9th Impact.
Platforms like Twitter have shown real vigilance to slow the spread of disinformation -- which may fuel an exodus of users to even more unsavory places.