• What 'SUMID,' 'VID' And Rest Of Cross-Media Framework Means For Mobile
    It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies.
  • How Can TV Advertising Help Quibi's Uphill Battle?
    Quibi will need to be spending even more on national TV ads -- including on sports like basketball -- to break through the clutter.
  • Why Apple And Google Are Turning Your Phone Into A Randomly Generated Sequence Of Numbers
    Apple and Google have teamed up for a seamless solution for COVID-19 tracing that seems like a pretty good solution for other forms of anonymized identity tracking.
  • Facebook: Advertising To Be 'Severely Impacted' By Apple's iOS 14 Privacy Updates
    Facebook -- saying its tests of Apple's new requirements for data collection warnings and sharing opt-ins will slash publishers' Audience Network revenue by 50% or more -- is declaring that it will simply not collect IDFAs through its apps on iOS 14 devices, which could make the network "so ineffective that it may not make sense to offer it on iOS 14 in the future."
  • Will Apple's Record Value Attract Unwanted Attention?
    Its stock market value surpassed $2 trillion this week, amid government criticism and a lawsuit alleging "monopolistic practices."
  • Ex-COO Accuses Pinterest Of Rampant Sexism
    "The company is steered by men with little input from female executives," Francoise Brougher alleges in a lawsuit.
  • Embattled TikTok Embraces American Democracy
    "We're working with experts including the U.S. Department of Homeland Security to protect against foreign influence on our platform," said TikTok's U.S. general manager.
  • Rep. Nadler: Time To Break Up Facebook and Instagram
    Facebook's Mark Zuckerberg arguably faced some of the toughest grilling and threats by lawmakers during Wednesday's Congressional hearing.
  • Republicans Try To Rope Twitter Into Antitrust Hearing
    Republicans have long taken issue with Twitter and what they consider to its liberally biased content policies.
  • China's Gaming Regs Eating Into Apple's App Store Business
    Apple removed 2,500+ titles from China's App Store in July's first week, losing an estimated $37.4 million in lifetime gross revenue. The losses will grow as more titles must be removed going forward.
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