Mobile and social media managers and influencers might be in for a surprise the next time they check their Twitter stats. That's because the company has started purging its platform of tens of millions of "locked" accounts, many of which boost the follower counts of tweeters large and small.
In less than five years, nearly seven of every 10 digital ad dollars will go to mobile, according to a fresh Forrester forecast -- thanks to a compound annual growth rate (CAGR) of 14.7% from 2017 to 2022.
Last week we looked at an impressive mobile point-of-sale (mPOS) forecast from Juniper Research. But those estimates pale in comparison to those for the broader field of mobile contactless payments.
Consumers' increasing willingness to do just about anything with their phones is driving these numbers. But, that's not the only factor.
In the wake of Facebook's Cambridge Analytica calamity, Tim Cook spitefully suggested that Apple was immune to such privacy breaches. That's because Apple doesn't "traffic in your personal life," Cook said at the time. "Privacy to us is a human right, a civil liberty." Since Cook made those comments, however, Apple seems to have determined that its developer agreements left it exposed to a major data mishap.
The growth of in-app mobile video ads is the result of two key trends in consumer technology: the high share of mobile time spent in apps and the growth in online video consumption, according to Brandon Verblow, associate forecast analyst at Forrester:
Alluding to Facebook and its ilk, Snap CEO Evan Spiegel said, "That's why traditional social media feels threatened." Yet while Facebook has plenty of reasons to feel threatened, Snap is looking less and less like one of them.
When it comes to their favorite local shops, people will forgive a lot: higher prices for products and services; odd hours of operation; and maybe even less cleanliness than they'd allow a chain store. Still, no mobile presence is apparently where a lot of folks draw the line, according to fresh findings from Facebook and Factworks.
After sampling 110 million installs earlier this year, AppsFlyer found that 28% of apps are booted from people's phones within 30 days of being uploaded. For extremely churn-sensitive developers, that percentage should be pretty scary. Yet, because it's representative of app use worldwide, the figure looks different depending on the region in question.
While child privacy issues remain a major obstacle -- and rightly so -- "smart" toys are poised for serious growth over the next several years. In just short five years, the market for smart toys -- and the software on which they run -- will be worth $18 billion.