Considering Stories' strengths, it's not entirely clear why brands and media are not investing more time and money into the marketing channel.

"I still think this is more symbolic and headline-grabbing vs. something Facebook will be overly concerned about," said one consultant.

Over the past four years, the share of U.S. iPhone users relying on the service on a weekly basis has increased from 14% to 29%.

The company will begin prompting people to read articles before sharing them with followers.

Snap has decided to stop promoting Trump's account on the Discover section of its flagship app.

What's more, nearly 25% of hardcore mobile gamers reported liking video ads, compared to about 10% of all mobile gamers.

Due to the pandemic, mobile's share of global ad spending reached 51% by the end of the first quarter, according to PubMatic.

Ecommerce app installs trended down 12% week-on-week through March 2020, with a decrease in paid installs of 35% from March through the beginning of April,

Perhaps paving the way for other Match-owned apps, Tinder is expected to add a video chat feature some time this year.

As the pandemic persists, people report relying more on audio to counteract their increased levels of stress and anxiety.