by Joe Mandese on Apr 15, 6:00 AM
Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic.
by Karlene Lukovitz on Apr 8, 11:20 AM
Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, finds recent independent survey.
by Joe Mandese on Apr 1, 6:00 AM
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices.
by Wayne Friedman on Mar 25, 7:00 AM
According to a recent poll, 43% of mobile users watch "videos" (no mention of length) while also watching programs on their TV sets.
by Joe Mandese on Mar 18, 6:00 AM
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is.
by Karlene Lukovitz on Mar 11, 11:27 AM
76% of smartphone users 16 and older across eight countries, and 83% in the U.S., use their phones while watching TV, translating to a huge potential audience for cross-device interactive marketing.
by Joe Mandese on Mar 4, 7:00 AM
The most unhappy app environments are -- in this order -- social, utility, news and games (tied), according to a recent survey.
by Wayne Friedman on Feb 25, 6:00 AM
According to a report, "Amazon is likely to start a test outside the U.S. for a potential mobile wireless phone service."
by Joe Mandese on Feb 18, 6:00 AM
Of all the ethnographic research about how people's media behaviors have changed during the COVID-19 pandemic, I find mobile to be one of the most interesting, and enlightening. Not because it exposed any new epiphany, but because it reaffirms an ongoing development I believe defines mobile as a medium: It's not one.
by Karlene Lukovitz on Feb 11, 10:33 AM
Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games.
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