Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic.
Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, finds recent independent survey.
So an increasing share of audio ad spending will be attributed to smartphones, headphones and other mobile devices.
According to a recent poll, 43% of mobile users watch "videos" (no mention of length) while also watching programs on their TV sets.
While many consumers have some implicit knowledge why digital identity trackers exist, most don't understand what the explicit value exchange is.
76% of smartphone users 16 and older across eight countries, and 83% in the U.S., use their phones while watching TV, translating to a huge potential audience for cross-device interactive marketing.
The most unhappy app environments are -- in this order -- social, utility, news and games (tied), according to a recent survey.
According to a report, "Amazon is likely to start a test outside the U.S. for a potential mobile wireless phone service."
Of all the ethnographic research about how people's media behaviors have changed during the COVID-19 pandemic, I find mobile to be one of the most interesting, and enlightening. Not because it exposed any new epiphany, but because it reaffirms an ongoing development I believe defines mobile as a medium: It's not one.
Marketers need to tailor their approaches based on the reach-versus-engagement differences in casual versus core games.