• Disney Taps Jam City To Create Games Based On Company Films, Characters
    by Gavin O'Malley on Nov 15, 8:00 AM
    Per the new multiyear deal, Jam City plans to create a stable of games based on Walt Disney Animation and Pixar films and characters.
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  • Pokemon Go's Big Success Speaks To Staying Power Of Mobile Apps
    by Gavin O'Malley on Nov 8, 8:00 AM
    You'd be forgiven for assuming the Pokemon GO phenomenon is over. But you'd be dead wrong.
      1 Comments
  • Kids' Mobile Apps Are Filled With Manipulative Ads
    by Gavin O'Malley on Nov 1, 8:00 AM
    Conditioning consumers earlier than ever, mobile apps designed for kids 5 and below are brimming with ads. The exploratory study found high rates of mobile advertising through "manipulative and disruptive" methods.
      1 Comments
  • Pinterest Scores On Key Fronts With Marketers
    by Gavin O'Malley on Oct 25, 8:00 AM
    Kochava picks Pinterest as the top media partner in terms of data-signal quality, fraud detection, user retention and correlation of clicks to installs.
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  • Twitter Publishes Trolls' Tweets, Reveals Nature, Source Of Abuses
    by Gavin O'Malley on Oct 18, 8:00 AM
    The released datasets include 3,841 accounts affiliated with the Internet Research Agency (IRA), originating in Russia, and 770 other accounts, potentially originating in Iran, perTwitter.
      2 Comments
  • Snap Debuts Originals, Daily Episodic Shows
    by Gavin O'Malley on Oct 11, 7:00 AM
    Although it's not in the same league as Facebook or YouTube, Snapchat is turning video into ad dollars. Stateside, the company's video revenues will reach $397.3 million, this year.
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  • Mobile Apps Changing How People Travel
    by Gavin O'Malley on Oct 4, 8:00 AM
    Some 40% of U.S. urban commuters now rely on riding-sharing apps like Lyft, 10% rely on car-sharing apps like Zipcar, and 10% rely on bike-sharing apps like Scoot.
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  • Advertisers Encouraged To Buy Facebook, Messenger Stories
    by Gavin O'Malley on Sep 27, 8:00 AM
    Among other benefits, Stories ad placements can be presented in a full-screen format, while the Stories viewing experience closely mirrors that of programmed TV.
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  • Pinterest Opens Content Marketing To Influencer Platforms
    by Gavin O'Malley on Sep 20, 8:00 AM
    Per the change, brands can expect more visibility into various stats like monthly views, followers, impressions, click-throughs and "saves."
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  • Google, Samsung Will Bring RCS To Android Phones
    by Gavin O'Malley on Sep 13, 7:00 AM
    Challenging Apple and its iMessages, Google and Samsung are expanding their joint efforts to streamline messaging across Android-powered devices.
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