• Has COVID-19 Changed Mobile Finance? You Can Bank On It
    As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans now use P2P payment apps.
  • Sinch Launches Global API For Instagram Business Messaging
    Brands can use the API to have scalable conversations with customers using Instagram DMs or Stories, facilitating user interaction and customer support.
  • Android Giveth As Apple Taketh Away: CPMs, That Is
    A month into Apple's enforcement of its new App Tracking Transparency framework, the picture is getting clearer on its impact on consumers and advertisers.
  • Mobile Big Deal For Discovery-WarnerMedia -- But Who Brings More To Party?
    While consumers spend an average of 45 minutes per day streaming mobile content on AT&T-owned apps, Discovery's performance is much higher.
  • Are Apple App Users Half Empty Or Half Full? (Depends On Who You Talk To)
    A few weeks into Apple's enforcement of its new App Tracking Transparency framework, the situation isn't as dire as some had anticipated. Or is it?
  • Gaming, Educational Apps Led Growth In U.S. In 2020
    Even as a mature market, the U.S. saw another strong year of growth in app adoption, with some verticals particularly boosted by pandemic stay-at-home dynamics.
  • The Case For Mobile Ad Price Deflation
    For one, mobile has already experienced a hyper-acceleration in demand, following the parallel trend in consumer and publisher adoption.
  • Mobile Marketers Think Pushing Is A Good Thing. Will You Push Back?
    Thirty-one percent of users find push notifications aren't helpful at all; only 18% always find them useful.
  • Why Spyware, Drones And RFID Implants Are No Solution For The Erosion Of Identity Tracking
    Mobile ad execs act like the deprecation of consumer trackers is an existential threat, so I would suggest to them: Be realistic.
  • Advertisers Say Podcasts Of Growing Importance, Though Measurement Problematic
    Podcasts are ranked among the top media for brand safety and other branding factors, but sales impact less than clear due to reporting challenges, finds recent independent survey.
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