Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory online tracking opt-in kicks in and cookies phase out.
A new report from Neustar recommends marketers rebuild consumer trust by using "branded calling" techniques.
The good news, according to a Singular report, is that top gaming companies can still pull on average 28 or more advertising partners a month
Three months into Apple's enforcement of its App Tracking Transparency (ATT) framework, there's some good news and bad news on its impact.
Google, Facebook and Amazon--- and to a lesser extent other Fortune 500 brands -- helped drive an estimated $1.34 billion to sites and apps distributing pirated movies and TV shows, and ads on apps are growing fastest, says a new report.
I know this will sound like heresy to readers of "Mobile Insider," but I don't believe mobile is a medium, per se. Rather, it's an enabling technology.
At the start of the pandemic, a survey of 5,002 people showed 30% could be found watching a TV show on their mobile devices weekly.
A quarter century after they were first introduced, mobile device QR codes are finally achieving mass adoption.
Ad 40% view it on all available devices, from TV and TV-connected devices to mobile devices and PCs. .
A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets.