The last time one of the big agency forecasting units even referenced "mobile" in its year-end outlooks was in December 2020, when IPG Mediabrands' Magna still had a line item for its U.S. growth. It no longer does.

Advocacy group Public Knowledge is pressing the FCC to declare texting a communications service, subject to common carrier rules.

Men drove the right-leaning consumption, according to a GWS analysis of mobile data.

When Nestle tested mobile ads delivered via 4G, versus WiFi, it found no loss in reach or effectiveness, but reduced its carbon footprint 47%.

FCC Commissioner Brendan Carr wants TikTok banned, while Public Citizen wants the FTC to investigate possible "blatant abuses of user data."

Who cares if Meta has to pay a vig to Apple for the right to distribute and amplifying its audience reach across Apple devices? Is it any different than Meta taking a cut from its network of third-party app developers?

Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season.

The selection has less to do with how people actually live their lives, and more to do with how people monetize their lives - especially idle moments that seem ripe for advertising.