• 72% Of U.S. Broadband Households View Video On Multiple Platforms
    Ad 40% view it on all available devices, from TV and TV-connected devices to mobile devices and PCs. .
  • Why The Next Generation Of Consumer Profiling May Leave You Speechless
    A consumer voice-profiling industry likely was inevitable given the number of "listening" devices in everyone's hands or pockets.
  • Want Even Faster Mobile Speeds? Wait 10 Years
    Mobile technology is still contending with 5G growing pains. And yet, interested parties are already looking forward to the next number up.
  • It's Not TV, It's '502 Bad Gateway'
    While mobile may be the new TV "interface," as this week's column illustrates, interoperability issues persist.
  • Captions Habit Bleeds From Mobile Video Into TV, Laptops
    Captioned videos are more likely to be watched on TVs and computers, as well as on mobile phones, finds a new poll.
  • Report Finds Mobile Benefited From Pandemic, Privacy Concerns Remain Chief Obstacle
    Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce.
  • Why Did Mobile Usage Grow During Last Year's Lockdown?
    Mobile usage keeps ticking up, now representing 32% of our total daily media time, according to eMarketer.
  • Has COVID-19 Changed Mobile Finance? You Can Bank On It
    As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans now use P2P payment apps.
  • Sinch Launches Global API For Instagram Business Messaging
    Brands can use the API to have scalable conversations with customers using Instagram DMs or Stories, facilitating user interaction and customer support.
  • Android Giveth As Apple Taketh Away: CPMs, That Is
    A month into Apple's enforcement of its new App Tracking Transparency framework, the picture is getting clearer on its impact on consumers and advertisers.
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