Surprising no one, Snap's first earnings report is eliciting mixed feelings from analysts and company watchers. Among other issues, Jessica Liu, senior analyst at Forrester, believes the "camera company" has yet to prove itself in the key areas of ad tracking and measurement.

At least the for time being, Amazon dominates this new category. Yet with Apple's eventual entry into the marketplace and Google's continued investment in the space, eMarketer doesn't expect Amazon to rule the smart-speaker roost forever.

Retailers are increasingly looking to personalize shopping experiences by tapping into mobile technology to help them identify their customers -- a top priority for 70% of retailers, according to a new study by BRP Consulting.

Apple sold 50.8 million phones during the quarter ended April 1, down from 51.2 million sold during Q2 2016. Yet Apple actually made more money from phone sales -- $33.2 billion, which was up from $32.9 billion -- meaning that the company is now making more moola per device.

Instagram has surpassed 700 million monthly active users, the Facebook unit recently announced. And according to internal calculations, the social network is adding MAUs at a record rate.

Mobile advertising has now overtaken desktop in both the UK and U.S., according to the respective IAB figures. There's just one problem -- viewability.

Sixty-seven percent of users say the social video ads that appear in their news feed do not disturb their browsing experience.That's significantly more than the 53% of consumers who said pre-roll video ads don't interrupt their experience.

Cyber criminals are far less likely to pose as mobile users than desktop users -- at least for the moment. Android remains the preferred mobile platform for cyber criminals, per a recent report.

The IAB UK shows mobile accounts for 38% of digital ad spend and the lion's share of social, content and video ad spend. It accounts for half of our Internet viewing, so the only way to go is up for the small screen.

Ahead of the NewFronts, Twitter began rolling out in-stream video ads on April 18 -- and the struggling social giant seems very confident that the new offering will be a hit among brand partners.