The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce.
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideband has been live in select parts of 25 stadiums.
iPhone users dramatically underestimate the time they spend on the device, and how often they use it -- but actual data shows use is often compulsive.
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory online tracking opt-in kicks in and cookies phase out.
A new report from Neustar recommends marketers rebuild consumer trust by using "branded calling" techniques.
The good news, according to a Singular report, is that top gaming companies can still pull on average 28 or more advertising partners a month
Three months into Apple's enforcement of its App Tracking Transparency (ATT) framework, there's some good news and bad news on its impact.
Google, Facebook and Amazon--- and to a lesser extent other Fortune 500 brands -- helped drive an estimated $1.34 billion to sites and apps distributing pirated movies and TV shows, and ads on apps are growing fastest, says a new report.
I know this will sound like heresy to readers of "Mobile Insider," but I don't believe mobile is a medium, per se. Rather, it's an enabling technology.
At the start of the pandemic, a survey of 5,002 people showed 30% could be found watching a TV show on their mobile devices weekly.