• Fraudulent Apps Skyrocket, Brands Must Adopt Safeguards
    The total number of fraudulent apps has increased by 159% from 2017 to 2018, while more than 160% new fraudulent apps were identified during the same period.
  • Millennial Males Dominate Podcast Audiences, Political Podcasts Most Popular
    Most podcast listeners are millennial males, and listen to an average of four podcasts per week for 30-to-60 minutes. Dominating the field, YouTube commands a 70% share of listeners.
  • Facebook To Stop Asking For Email Passwords For New Accounts
    Initially defending the practice, Facebook said it only impacted a small fraction of new users, and that it never stored their email passwords. The company rarely goes more than a week without some embarrassing security issue announced.
  • Key 18-34 Demo Spends Most Time Surfing Digital, Video Content On Mobile
    When looking at consumption of content originated from digital-first publishers, this demo spent 91% of their time on mobile devices. They also spent 66% of their time is watching content from the four leading broadcast networks, which occurs via live TV viewing.
  • App Retargeting Biz Soars For Google, Facebook
    During the second half of 2018, Google saw its share of the app retargeting landscape jump by about 190%.
  • Spotify Wants EU To Investigate Apple's Music Streaming Practices
    "Apple has introduced rules to the App Store that purposely limit choice and stifle innovation at the expense of the user experience ... essentially acting as both a player and referee to deliberately disadvantage other app developers," said Spotify CEO Daniel Ek.
  • Can Facebook Become Synonymous With Privacy?
    Albeit in general terms, Mark Zuckerberg just unveiled an ambitious plan to redefine private, encrypted messaging platforms. "The new offering will "focus on the most fundamental and private use case -- messaging -- make it as secure as possible," he explained in a blog.
  • In-App Ads Better Hedge Against Fraud
    During the second half of 2018, in-app advertising experienced 25% fewer fraudulent attempts than mobile Web advertising, per Protected Media.
  • In-App Ads, Header Bidding Enjoy Solid Growth
    In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from 19% during the same period in 2017.
  • Lonely Hearts Spurn Dating-App Monogamy
    Most dating-app users (57%) have more than one service on their phones, according to a new report from mobile marketing firm Ogury.
« Previous Entries