Social, entertainment video and crypto and other fintech apps will also see continued robust growth, forecasts App Annie.
Like Twain's famous quote about real estate, the value of media has historically been governed by its supply. Not anymore.
In a recent survey from Branded Research, 50% of Americans said they regularly use their mobile phones to watch streaming TV.
Performance marketers will want to keep an eye on how Apple promotes the new feature, dubbed private relay, because it could leave them in the dark.
Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior.
The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce.
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideband has been live in select parts of 25 stadiums.
iPhone users dramatically underestimate the time they spend on the device, and how often they use it -- but actual data shows use is often compulsive.
Data collected through explicit upfront consent and ongoing interaction via the under-used SMS channel could be one efficient route to building an engaged first-party digital audience as Apple's mandatory online tracking opt-in kicks in and cookies phase out.
A new report from Neustar recommends marketers rebuild consumer trust by using "branded calling" techniques.