• Twitter Lets Users Tailor Feeds By Topic
    Using its own machine-learning technology, Twitter plans to determine what tweets belong in what topic categories. It intends to eventually offer an infinite array of topic feeds.
  • 40% Of Back-To-School Shoppers Use Smartphones For In-Store Research
    But 38% still plan to shop in physical stores as well as online, per an AdColony study.
  • Spotify: Paid Subs Up 30%, But Misses Analysts Expectations
    Spotify said its student-focused product failed to attract as many paid subscriptions as anticipated.
  • Will New FTC Restrictions Really Transform Facebook's Practices?
    CEO Zuckerberg claims a fundamental restructuring will turn Facebook into a 'model for the industry' in protecting user data. But many are more than a bit skeptical.
  • Snap Inc. Extends Sales Partnership With Baidu
    Advertisers purchasing media through Baidu now have access to all of Snapchat's ad formats, including Snap Ads, Story Ads, augmented reality Lenses and Filters.
  • Consumers Dislike Targeted Ads, Resent Privacy Intrusion
    Study respondents said intrusive and irrelevant ads reflect poorly on the apps or mobile websites that carry them.
  • Gen Z-ers Are Less Brand-Loyal, Less Politically Engaged
    Born between the mid-1990s and the mid-2000s, these young people want to be rich and famous.
  • Venmo's Users Are More Mobile, Social Than PayPal's
    Venmo is also better for targeting due to users' greater activity using apps and on mobile, per Zeotap's mobile data.
  • Mobile Consumption Outpaces TV
    The average U.S. adult will spend 3 hours and 43 minutes per day on a mobile gadget this year, slightly more than the 3 hours and 35 minutes spent watching tv.
  • Adware Found Installed In Play Store Apps
    Mobile security firm Lookout said it discovered 238 separate apps carrying the ad plugin known as BeiTa. All of the apps were produced by mobile firm CooTek.
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