Sony's PlayStation VR is expected to drive the console-based VR market -- which Juniper predicts will outperform all other VR markets over the next four years. Also, over 37 million games consoles will be using VR, about 19% of all consoles.

Nanigans attributed the rise in click engagement to the effectiveness of dynamic ads in delivering clicks at scale across Facebook's user base.

By 2023, Juniper expects more than 100 million mobile VR devices -- including smartphones and standalone headsets -- to be in active use.

Perhaps paving the way for the next Snapchat or Instagram, venture-capital backed mobile startups raised lots of cash in 2018. Across 150 deals, U.S. mobile and telecommunications startups took about $3.5 billion, last year.

The data suggests that Facebook's users believe the service to be worth more than its market value. This finding challenges Facebook critics, who suggest the company exploits its community of users.