by Steve Smith on Jan 31, 3:34 PM
In a small but remarkable encounter with a brand's mobile sophistication, I got a glimpse of just how important it is for marketers to understand (no, really understand) the complex relationship we have with our phones.
by Steve Smith on Jan 29, 9:10 AM
There may be a billion tablets on the planet in five years. For many of their users, the larger touchscreen is becoming the digital cash register of choice.
by Steve Smith on Jan 24, 8:49 AM
The mobile carriers have an odd relationship to the smartphone revolution. They are funding much of the transition to a device-based digital data world, but their willingness to be media companies remains halfhearted.
by Steve Smith on Jan 22, 9:24 AM
Maybe 'fear of missing out' is not a trivial tic of the connected age and is more of a survival response to an age of big data that apps like BuzzFeed, ESPN's SC Feed and People's CelebWatch are best positioned to address.
by Steve Smith on Jan 17, 9:44 AM
Ad prices rose substantially in MoPub's RTB marketplace this holiday, the company reports. Money and demand continue to migrate to the tablet.
by Steve Smith on Jan 15, 9:35 AM
How curious that one of the most powerful accompaniments to our massive HD hyper-connected TVs is a clunky, truncated, text-based platform that feels like the telegraph by comparison. A lesson here about mobile's role?
by Steve Smith on Jan 10, 9:23 AM
Given the obvious power of the tablet device and use case in e-commerce, it is amazing that both retailers and the Tablet OSes have not done more to optimize t-shopping.
by Steve Smith on Jan 8, 9:52 AM
Social TV, while not entirely new, does open up the possibility of putting different viewing experiences on-demand by letting us choose the audience with which we want to view the program.
by Steve Smith on Jan 3, 9:07 AM
Talk and data converged on the handset years ago, but wearable devices and the tablet may prompt those two channels to subdivide into a new tag team of mobile connectivity.
To read more articles use the ARCHIVE function on this page.