The smartest tablet-friendly Web sites seem to be thinking harder than most about what this emerging, unique tablet mode may be. If we are somewhere between lean-in and lean-back, what kind of content experience do we want?
Well, maybe their agency Goodby Silverstein gets the Apple vibe, mainly. But we shouldn't let this superb vision of an interconnected future pass by without props.
Everyone seems to be looking to mobile for a "digital do-over" that avoids the mistakes of Web advertising.
At Day 1 of the Mobile Insider Summit, Wells Fargo, NHL and Lowe's all showed how focused mobile-forward brands are on getting the experience right first and foremost.
It is an interesting and always contested proposition that gender bias gets built into some media and technology. And it begs the question -- can female programmers better address the privacy squishiness in some LBS apps?
New research shows how mobile platforms play different roles in the path to purchase according to category. But we also need to be aware of how that path now courses back and forth across displays.
As mobile devices weave their way into everyday living, smart marketers will stop looking at top-line trends and start looking for the places where smartphones become a part of ritual behaviors.
Is is summer catch-up time. A few of these little but good ideas in mobile media and marketing have been accumulating here on our phone and tablet decks in recent weeks.
Amazon keeps missing the opportunity to pull me away from spending my media dollars on Netflix and Apple film and video products. And it all comes down to poor design.
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