by Steve Smith on Aug 30, 9:43 AM
The smartest tablet-friendly Web sites seem to be thinking harder than most about what this emerging, unique tablet mode may be. If we are somewhere between lean-in and lean-back, what kind of content experience do we want?
by Steve Smith on Aug 28, 12:54 PM
Well, maybe their agency Goodby Silverstein gets the Apple vibe, mainly. But we shouldn't let this superb vision of an interconnected future pass by without props.
by Steve Smith on Aug 23, 11:18 AM
Everyone seems to be looking to mobile for a "digital do-over" that avoids the mistakes of Web advertising.
by Steve Smith on Aug 21, 9:03 AM
At Day 1 of the Mobile Insider Summit, Wells Fargo, NHL and Lowe's all showed how focused mobile-forward brands are on getting the experience right first and foremost.
by Steve Smith on Aug 16, 10:29 AM
It is an interesting and always contested proposition that gender bias gets built into some media and technology. And it begs the question -- can female programmers better address the privacy squishiness in some LBS apps?
by Steve Smith on Aug 14, 11:11 AM
New research shows how mobile platforms play different roles in the path to purchase according to category. But we also need to be aware of how that path now courses back and forth across displays.
by Steve Smith on Aug 9, 9:53 AM
As mobile devices weave their way into everyday living, smart marketers will stop looking at top-line trends and start looking for the places where smartphones become a part of ritual behaviors.
by Steve Smith on Aug 7, 10:59 AM
Is is summer catch-up time. A few of these little but good ideas in mobile media and marketing have been accumulating here on our phone and tablet decks in recent weeks.
by Steve Smith on Aug 2, 10:03 AM
Amazon keeps missing the opportunity to pull me away from spending my media dollars on Netflix and Apple film and video products. And it all comes down to poor design.
To read more articles use the ARCHIVE function on this page.