"If you have the TikTok app on your House mobile device, you will be contacted to remove it," the House of Representatives Chief Administrative Officer said in a memo issued this week.

The top ones were about games people play, learning to live without smartphones, and spending less time with a certain KPI.

Down from 14% in 2022. Brand advertising is expected to help counter lower performance marketing spend.

The last time one of the big agency forecasting units even referenced "mobile" in its year-end outlooks was in December 2020, when IPG Mediabrands' Magna still had a line item for its U.S. growth. It no longer does.