• Separating Mobile Leaders From The Laggards
    Let's give a round of applause to brands like Best Buy, Patagonia, and Kohl's, which are really getting mobile right. As outlined in by L2's latest Intelligence report, these guys are matching strong investments in content and commerce with aggressive mobile marketing initiatives.
  • Cause For Concern: Dramatic Spike In Kids' Mobile Use
    What is our current obsession with mobile gadgets doing to young children? No one knows -- but that doesn't seem to be discouraging parents from exposing their kids to higher and higher doses of mobile media.
  • Shopping Apps Buck Downward Trend, Signal Healthy M-Commerce Holiday To Come
    Compared to the first half of 2016, downloads of shopping apps increased by 20% during the first half of 2017, according to fresh findings from App Annie. Among other implications, we can expect to see some massive m-commerce numbers this coming holiday season.
  • Are Social Apps Bumming People Out?
    At least on a national level, good news has recently been in short supply. And, from the First Amendment to the Second, folks have more cause for disagreement, with more platforms on which to butt heads than ever before. It should come as no surprise, then, that people aren't in the best mood when using social apps like Facebook and Twitter.