by Gavin O'Malley on May 30, 8:58 AM
Responding to fresh revelations about its content policy, Facebook is further conceding that, yes, policing about a billion people's daily interactions is hard.
by Gavin O'Malley on May 25, 3:36 PM
Surprising no one, Snap's first earnings report is eliciting mixed feelings from analysts and company watchers. Among other issues, Jessica Liu, senior analyst at Forrester, believes the "camera company" has yet to prove itself in the key areas of ad tracking and measurement.
by Gavin O'Malley on May 23, 1:58 PM
At least the for time being, Amazon dominates this new category. Yet with Apple's eventual entry into the marketplace and Google's continued investment in the space, eMarketer doesn't expect Amazon to rule the smart-speaker roost forever.
by Chuck Martin on May 18, 8:37 PM
Retailers are increasingly looking to personalize shopping experiences by tapping into mobile technology to help them identify their customers -- a top priority for 70% of retailers, according to a new study by BRP Consulting.
by Gavin O'Malley on May 16, 12:40 PM
Apple sold 50.8 million phones during the quarter ended April 1, down from 51.2 million sold during Q2 2016. Yet Apple actually made more money from phone sales -- $33.2 billion, which was up from $32.9 billion -- meaning that the company is now making more moola per device.
by Gavin O'Malley on May 11, 1:46 PM
Instagram has surpassed 700 million monthly active users, the Facebook unit recently announced. And according to internal calculations, the social network is adding MAUs at a record rate.
by Sean Hargrave on May 9, 1:20 PM
Mobile advertising has now overtaken desktop in both the UK and U.S., according to the respective IAB figures. There's just one problem -- viewability.
by Gavin O'Malley on May 4, 9:00 AM
Sixty-seven percent of users say the social video ads that appear in their news feed do not disturb their browsing experience.That's significantly more than the 53% of consumers who said pre-roll video ads don't interrupt their experience.
by Gavin O'Malley on May 2, 3:24 PM
Cyber criminals are far less likely to pose as mobile users than desktop users -- at least for the moment. Android remains the preferred mobile platform for cyber criminals, per a recent report.
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