As the annual mobile commerce benchmark of holiday shopping approaches, various pre-holiday shopping studies provide insights into where mobile may fit this time around.
Worldwide, more people now rely on mobile gadgets than desktop computers to browse the Web, new research shows. Occurring at some point in October, the shift marks a major milestone in the way we communicate, consume and share information.
Lower-quality tablets are not good for the long-term health of the sector. The race to the bottom may "prove detrimental to the market in the long run as detachables could easily be seen as disposable devices rather than potential PC replacements," notes IDC.
More traffic comes from mobile than desktop globally, prompting the searching question -- what are you doing to make it easier for customers to be loyal on the small screen?
Apple has officially added Search Ads to its App Store in a move designed to give developers a simple way to show off their apps to potential users. Since the beginning of October, developers have nearly doubled their investment in Search Ads, according to fresh findings from mobile analytics and attribution firm AppsFlyer.
Hoping to get consumers' attention? Good luck. More or less, that's the conclusion of some fresh findings from Google. Among other challenges, consumers are increasingly splitting their focus between multiple screens.
With money to burn, Facebook is betting its future on virtual reality, and made this pretty clear when it dropped $2 billion on Oculus VR in 2014. As we just learned, however, that was only the beginning.
Smartphone owners are doing more researching, shopping and purchasing with their phones -- but not all are totally satisfied with the experience.
More was spent on mobile in the first half of 2016 than desktop and tablets, so isn't it time to talk just in terms of screen size rather than distinct channels?