What's more, nearly 25% of hardcore mobile gamers reported liking video ads, compared to about 10% of all mobile gamers.
Due to the pandemic, mobile's share of global ad spending reached 51% by the end of the first quarter, according to PubMatic.
Ecommerce app installs trended down 12% week-on-week through March 2020, with a decrease in paid installs of 35% from March through the beginning of April,
Perhaps paving the way for other Match-owned apps, Tinder is expected to add a video chat feature some time this year.
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