• Hardcore Mobile Gamers More Likely To 'Like' Ads
    What's more, nearly 25% of hardcore mobile gamers reported liking video ads, compared to about 10% of all mobile gamers.
  • Pandemic Putting Mobile Advertising In Spotlight
    Due to the pandemic, mobile's share of global ad spending reached 51% by the end of the first quarter, according to PubMatic.
  • Ecommerce Apps Returning To Pre-Pandemic Health
    Ecommerce app installs trended down 12% week-on-week through March 2020, with a decrease in paid installs of 35% from March through the beginning of April,
  • Match Group Adding Video Chat To Apps
    Perhaps paving the way for other Match-owned apps, Tinder is expected to add a video chat feature some time this year.