"I still think this is more symbolic and headline-grabbing vs. something Facebook will be overly concerned about," said one consultant.

Over the past four years, the share of U.S. iPhone users relying on the service on a weekly basis has increased from 14% to 29%.

The company will begin prompting people to read articles before sharing them with followers.

Snap has decided to stop promoting Trump's account on the Discover section of its flagship app.