Suddenly awash in connected gadgets, our culture is struggling mightily to establish acceptable mobile computing customs. Distracted driving is thriving, and costing thousands of lives a year. And gadgets are mentally (and emotionally) distancing people who are actually within close physical confines. While the latter issue rarely has fatal consequences, it is seriously threatening relationships and social bonds, says Lee Rainie, Pew Research Center Director of Internet, Science and Technology Research.
When holiday sales are lagging behind forecast, you will want a quick and easy way to pump them up. Take these additional steps now to get your secret weapon -- mobile messaging -- ready for action.
When holiday sales are lagging behind forecast, you'll want a super quick and easy way to pump them up. Take these steps now to get your secret weapon -- mobile messaging -- ready for action.
Overreacting to a 'Vanity Fair' article this week, dating app Tinder had a massive public meltdown that was a joy to watch. We are now in the age of the thin-skinned corporation with the voice of a scorned teenager.
Interest in Apple Pay is even declining among those who have used the payments platform -- more evidence that consumers remain smarter than marketers seem to think they are.
Brands don't have a large SMS audience, so they don't put much effort into their programs. And because they put little effort into their programs, they don't have a very large audience. Build a high-value program first, then use these tips and tricks to grow your audience.
As I feared, many of the bad practices of desktop media are migrating to mobile. Will publishers please take greater responsibility for the quality of the user experience before we turn apps and sites into NASCAR racers?
According to a music trade report, Apple has shared early subscriber numbers with music executives, and the service may be off to a fast start -- under its free trial model at least. Nevertheless, Apple Music remains a mixed bag of value.