Despite the obvious privacy issues, Google just threw Maps into the deep end of the world of real-time media and communication. Google Maps users will soon be able to share their current location, travel route and estimated arrival time with friends and family.
Now, iOS users who want to share videos with captions can choose Apple's Clips. With the Clips app, people can share multimedia videos with friends through their Messages app, along with Instagram, Facebook and other popular social channels.
Google will soak up the lion's share (40.7%) of domestic digital ad revenues this year, according to a new forecast from eMarketer.
Microsoft's Playable Ads mobile ad unit, previewed last week, lets mobile users interact with ads and apps without the need to leave the application they are in. The new ad unit allows users to try Windows 10 titles without downloading anything.
My team scoured the startup village, the accelerator parties, the startup BBQs, the tech breakfasts, sea of VCs and startup founders that dominated Austin in order to curate these five ad startups.
If you weren't in Barcelona at the Mobile World Congress, Mark Connon, global chief mobile officer for AOL Platforms, shared a few observations.
Research shows tablets are as prominent in opening emails as the desktop. The two channels are very much alike, questioning our assumption that it's overwhelmingly a mobile-first market.
As traffic shifts to mobile, consumers will spend $74 billion on mobile apps by 2020, up from $54 billion in 2016.
Adobe's latest global mobile report found double-digit declines in both app installs (38%) and launches (28%) over the past two years. The new mission for marketers is maximizing engagement and finding other ways to get more out of existing customers.
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