Who cares if Meta has to pay a vig to Apple for the right to distribute and amplifying its audience reach across Apple devices? Is it any different than Meta taking a cut from its network of third-party app developers?

Understanding holiday app install, session and session-length behaviors can help mobile marketers be prepared, whatever the trends this season.

The selection has less to do with how people actually live their lives, and more to do with how people monetize their lives - especially idle moments that seem ripe for advertising.

Tesla CEO Elon Musk has decided to go through with a $44 billion purchase of Twitter after all, despite his recent attempt to back out of the deal.