• In-App Ads Better Hedge Against Fraud
    by Gavin O'Malley on Feb 28, 8:00 AM
    During the second half of 2018, in-app advertising experienced 25% fewer fraudulent attempts than mobile Web advertising, per Protected Media.
  • In-App Ads, Header Bidding Enjoy Solid Growth
    by Gavin O'Malley on Feb 21, 7:00 AM
    In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from 19% during the same period in 2017.
  • Lonely Hearts Spurn Dating-App Monogamy
    by Gavin O'Malley on Feb 13, 10:41 PM
    Most dating-app users (57%) have more than one service on their phones, according to a new report from mobile marketing firm Ogury.
  • Fraud Fears Prevent Greater Use Of In-App Ads
    by Gavin O'Malley on Feb 7, 8:00 AM
    Advertisers worry about fraud; agencies worry about viewability measurement challenges.
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