During the second half of 2018, in-app advertising experienced 25% fewer fraudulent attempts than mobile Web advertising, per Protected Media.
In the fourth quarter of 2018, mobile devices accounted for more than half of all video ad spend (56%), which was way up from 19% during the same period in 2017.
Most dating-app users (57%) have more than one service on their phones, according to a new report from mobile marketing firm Ogury.
Advertisers worry about fraud; agencies worry about viewability measurement challenges.
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