by Steve Smith on Jan 30, 6:08 PM
One word, just one word: CueCat. You interactive marketers with any memory left of the pre-bubble years are already cringing at the mention of this famously flawed attempt to marry print and interactive worlds with a hand scanner.
by Steve Smith on Jan 24, 12:22 PM
Let's inaugurate this column on mobile marketing with a real flyer, shall we? Sometime within the next year or so, I predict, we will see a fully ad-supported cell phone service.
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