• Advertisers Encouraged To Buy Facebook, Messenger Stories
    Among other benefits, Stories ad placements can be presented in a full-screen format, while the Stories viewing experience closely mirrors that of programmed TV.
  • Pinterest Opens Content Marketing To Influencer Platforms
    Per the change, brands can expect more visibility into various stats like monthly views, followers, impressions, click-throughs and "saves."
  • Google, Samsung Will Bring RCS To Android Phones
    Challenging Apple and its iMessages, Google and Samsung are expanding their joint efforts to streamline messaging across Android-powered devices.
  • In-App Ad Spend Rises
    Driven by consumers' growing preference of app versus mobile browsers, mobile advertisers are increasingly leveraging in-app private marketplaces (PMPs).