Among other benefits, Stories ad placements can be presented in a full-screen format, while the Stories viewing experience closely mirrors that of programmed TV.
Per the change, brands can expect more visibility into various stats like monthly views, followers, impressions, click-throughs and "saves."
Challenging Apple and its iMessages, Google and Samsung are expanding their joint efforts to streamline messaging across Android-powered devices.
Driven by consumers' growing preference of app versus mobile browsers, mobile advertisers are increasingly leveraging in-app private marketplaces (PMPs).
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