What's your competition up to on Snapchat? Sure, swiping around the app can offer some clues, but MediaRadar took a more methodical approach by analyzing the activity of 397 brands from last November through this past January.
Despite eight consecutive quarters of growth, mobile private marketplaces (PMPs) show no signs of slowing down. In fact, from the fourth quarter of 2016 to the same period in 2017, mobile PMPs' monetized impression volume increased by 37%.
How are people hooking up these days? As a happily married man, I haven't a clue. Fortunately, Leanplum lent me some research, which paints a clear picture of how folks are finding love digitally in 2018.
"Brands that adopt personalized mobile messaging will see powerful results, delivering nearly 100% open rates and upwards of 30% click-through rates," said Attentive CEO Brian Long, after announcing a $13 million Series A investment led by Bain Capital Ventures.
What effect has Snapchat's big redesign had on ad partners? We'll have a pretty good idea when Snap reports fiscal fourth quarter earnings next Tuesday.
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