Two out of three marketers surveyed boosted mobile marketing budgets over the past year, due at least partly to the acceleration of ecommerce.
Mobile usage keeps ticking up, now representing 32% of our total daily media time, according to eMarketer.
As a category, fintech apps grew 110% in the U.S. over the past year, and one in three Americans now use P2P payment apps.
Brands can use the API to have scalable conversations with customers using Instagram DMs or Stories, facilitating user interaction and customer support.
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