Google has called out brands doing VR for the sake of it -- time to wonder what on earth Jaguar is doing ordering 20,000 Google Cardboard sets?
Mobile is beyond hot right now. Illustrating this point, Zenith now expects the ad medium to overtake desktop by 2017 -- a full year ahead of the Publicis unit's previous forecast.
The latest research shows that mcommerce has truly gained traction -- but most importantly, the good guys are pulling way ahead of other retailers. Time to get mcommerce-friendly or go home.
Social media has passed television as the most popular source of news for young adults, according to a survey by the Reuters Institute for the Study of Journalism.
Mobile-first social Millennials see social as more important than television for news -- and half of the time, they don't notice which media brand they're engaging with.
Loyal customers tend to like mobile apps. However, loyalty marketers seem to be a bit behind when it comes to using mobile for reward delivery. After all these years of mobile marketing, it would be expected that retailers had developed solid mobile relationships with their best customers.
A product of Steve Jobs and his view that elegant design requires single-minded control, Apple has always seen impenetrability as a virtue. That's why a report that Apple will open Siri to developers is such huge news.
Hard as it may be for aging consumers to understand, mobile tech has some extremely practical applications. Take couponing among Millennials: A full 43% said they "clip mobile coupons" and "browse weekly ads" on their smartphones before grocery shopping, according to new research from Retale.
If what is happening in ad blocking -- and particularly mobile ad blocking -- is not prompting your brand to consider how it makes its name known to potential customers, then it really should.
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