If you will give up sleep to swipe just one more Web page on a tablet or finish that TV catch-up on Hulu, then you may be just the person in just the right frame of mind that an advertiser wants.
The fight for the next-generation living room will take place across at least two screens. Mobile integration with smart TV could be a key differentiator.
Device-enabled, cross-platform, app-driven "media use" represents a radical departure from "media consumption" that was established in the last century. I am moving, not imbibing. I want a companion, not a roadblock.
If the Summer Olympics deploys mobile codes wisely, this could be a great test case for how a network of codes and information services can make a physical venue into a highly interactive new way for companies to communicate with people in a space.
Lost in the hills of Tuscany, our weary traveler finds salvation (and a way home) in his iPhone. But the next generation of travel mapping needs to define context more broadly.
Magazines have an opportunity with tablets to think beyond both print and Web. Finally we have a digital platform that allows us to lean back, but not quite curl up.
Forget about the populist principles of it all for second. User-generated media, like all of us, needs a good editor and a well-defined path in order to render truly valuable material.
Some forms that failed on the Web are getting a second chance on devices where the experiences and the delivery mechanism may suit the forms better.
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