While consumers continue to make the most of their retail purchases in physical stores, the influence of mobile along the way has been well documented. And for customer journeys across a range of industries, retail dominates in terms of engagements in a range of channels, based on a new study.
Major ventures by monstrous business entities just haven't been able to crack the mobile payment code. First it was Softcard, the failed mobile payments venture of Verizon, AT&T and T-Mobile, which called it quits early last year.
Although it's a cheap, fun product, Google Cardboard is just too annoying and unresponsive to kick-start any kind of a VR revolution.
Beacons will be one of the most visible objects for marketers, at least into the foreseeable future. Beacons are quite nicely maturing from simply on-the-spot-ad-triggering systems to devices that facilitate the collection of consumer location data combined with analysis that translates that into new behavioral insights.
Most mobile users look at their email on the phone or glance at Facebook posts within 29 minutes of rolling and reaching to turn off the alarm, according to data released Tuesday.
More smartwatches are coming, whether masses of consumers want them or not. The reality is that other wearable smart things are a bigger deal than smartwatches -- at least at the moment.
My "Never Gonna Give You Up" is the Golden Triangle eye-tracking study we released in 2005. It's my one-hit wonder (to be fair to Astley, he did have a couple other hits, but you get the idea). And yes, I'm still talking about it.
Ideal to reach smartphone users, YouTube will begin offering advertisers six-second-long Bumpers starting in May.
For Tommy John underwear, punter Steve Weatherford challenged fans to post videos and photos of themselves destroying an old pair of their BVDs -- or whatever -- to #TrashOneCashOne on Instagram or Twitter.