by Joe Mandese on Sep 29, 9:00 AM
"The targeting reach of social apps is hurt by the update of millions of users on Apple's smartphones since last year," says IPG Mediabrands' Vincent Letang.
by Karlene Lukovitz on Sep 22, 12:38 PM
Verizon teams with the new NFL+ premium streamer, while T-Mobile -- a partner with multiple SVODs -- most recently moved to expand its Apple TV+ offer.
by Joe Mandese on Sep 13, 10:34 AM
Remember Cheil's Lions-winning AR shopping app for retailer Tesco? That was 11 years ago. Why hasn't the industry accelerated even more frictionless, in-the-moment, on-the-go shopping experiences?
by Wendy Davis on Sep 7, 3:11 PM
Mobile analytics firm Kochava, currently facing prosecution by the FTC, was sued this week by a California resident who claims the company violated state wiretapping laws.
by Joe Mandese on Sep 1, 6:00 AM
"Ultimately advertising is an important end-market for these guys, because to drive app installs, it's so important for most of their end customers to spend money on advertising," GroupM's Brian Wieser explains.
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