Performance marketers will want to keep an eye on how Apple promotes the new feature, dubbed private relay, because it could leave them in the dark.
Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior.
The big factors were COVID, the overall rise of "digital," and greater acceptance of mcommerce.
Since the start of the 2021/2022 NFL season, Verizon 5G Ultra Wideband has been live in select parts of 25 stadiums.
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