Globally, 55% Of Consumers Watch Streaming Services On Phones

Globally, across age groups, 55% of consumers report sometimes using mobile phones to watch video streaming services, according to a survey by commerce media platform company Criteo.

That’s considerably below the 71% who report streaming on smart TVs, but a virtual tie with laptops/PCs, at 56%.

And among Gen Z respondents, phones are the most-cited device, at 74%, versus 64% for smart TVs and computers.

Somewhat predictably, the percentages using phones for streaming decline incrementally with age, with just 27% of boomers reporting the behavior.

But smart TVs are used by roughly three-quarters of millennials, Gen X-ers and boomers alike.

Tablets use averages 36% across the age demos, with millennials most inclined to use them (42%).

Game consoles are used by more than a quarter of both Gen Zs and millennials, but by just 17% and 4% of Gen X-ers and boomers, respectively.

Criteo surveyed more than 9,000 video viewers globally during this year’s second quarter, including more than 1,000 in the U.S., about their streaming habits and perceptions. All respondents own a smart TV or internet TV device, and watch at least one paid or free video streaming service.



1 comment about "Globally, 55% Of Consumers Watch Streaming Services On Phones".
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  1. Ed Papazian from Media Dynamics Inc, October 21, 2021 at 9:40 a.m.

    Karlene, without an indication of how much time is spent using each  device the results are potentially very misleading. I would guess that smart TV's generate much more time spent than mobile phones despite the findings which show that the latter attracts more users.

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