• Personalized Mobile Messaging: Game-Changer? Q&A With Attentive's Brian Long
    "Brands that adopt personalized mobile messaging will see powerful results, delivering nearly 100% open rates and upwards of 30% click-through rates," said Attentive CEO Brian Long,
  • Mobile App Ad Fraud Can Cost Brands Up To $75M
    It's no secret that mobile ad fraud is a massive problem. Less clear are the specific channels and brands being impacted, and to what degree. This past week, the ad fraud specialists at Pixalate helped me see this space with a bit more precision:
  • Follower Counts May Plunge As Twitter Purges Accounts
    Mobile and social media managers and influencers might be in for a surprise the next time they check their Twitter stats. That's because the company has started purging its platform of tens of millions of "locked" accounts, many of which boost the follower counts of tweeters large and small.
  • Mobile Social Set To Overtake Mobile Search In Ad Revenue
    In less than five years, nearly seven of every 10 digital ad dollars will go to mobile, according to a fresh Forrester forecast -- thanks to a compound annual growth rate (CAGR) of 14.7% from 2017 to 2022.