"Brands that adopt personalized mobile messaging will see powerful results, delivering nearly 100% open rates and upwards of 30% click-through rates," said Attentive CEO Brian Long,
It's no secret that mobile ad fraud is a massive problem. Less clear are the specific channels and brands being impacted, and to what degree. This past week, the ad fraud specialists at Pixalate helped me see this space with a bit more precision:
Mobile and social media managers and influencers might be in for a surprise the next time they check their Twitter stats. That's because the company has started purging its platform of tens of millions of "locked" accounts, many of which boost the follower counts of tweeters large and small.
In less than five years, nearly seven of every 10 digital ad dollars will go to mobile, according to a fresh Forrester forecast -- thanks to a compound annual growth rate (CAGR) of 14.7% from 2017 to 2022.